Holding Company / Parent Company

Holding Company : A holding company is a company that owns other companies‘ outstanding stock. The term usually refers to a company that does not produce goods or services itself; rather, its purpose is to own shares of other companies to form a corporate group. https://en.wikipedia.org/wiki/Holding_company

Parent Company: A parent company is a company that owns enough voting stock in another firm to control management and operation by doing and influencing or electing its board of directors. The second company is deemed a subsidiary of the parent company. https://en.wikipedia.org/wiki/Parent_company

Subsidiaries: a company controlled by a holding company.

There are little legal differences between the two types of company. A holding company is generally inactive except from holding other companies. Whereas a parent company, usually has its own business ventures and purchases its subsidiaries for investment purposes.

If the parent company fails, it can pay its liquidation from its own bills as it is its own company. But if they own parts in the subsidiary, they can legally take liquidation from the subsidiary if they require it, which could affect the running of that business. This generally happens when the parent company can’t borrow enough money to pay of its debts.

http://smallbusiness.chron.com/difference-between-parent-company-holding-company-17310.html
http://www.ehow.com/info_12328436_happens-subsidiary-company-parent-company-becomes-insolvent.html
http://smallbusiness.chron.com/happens-subsidiary-company-parent-company-becomes-insolvent-25450.html

Website changes

I noticed when people used my website, they became confused by the task bar moving from the left hand side of the page, to the top when they tried to navigate around the site. I decided to make the site more user friendly by putting the task bar at the top on a clear white background. I also separated the portfolio and the projects to make the portfolio a more stand alone area. Now the website flows as i moved my logo to the centre of the screen on the other pages, all the navigation stays in the same place. I feel the images also look much cleaner on the page, having their own space to breathe making them more approachable to look at.Screen Shot 2017-04-08 at 15.30.17Screen Shot 2017-04-08 at 15.34.00

Insurance

The main types of insurance a photographer will need is:

Public Liability Insurance

This covers photographers against third party claims ( other members of the public). These claims can be for injury or damage you may of caused to another person or their property. If you scratched someones car with a tripod, the owner can claim against you, and this compensation will be covered by the Insurance.

Professional indemnity Insurance

This provides essential cover if the photographer is in a dispute with a client. The cost of defending themselves are paid, or compensation is paid to the client. This covers things like loss of media from an event like a wedding.

Photographic equipment insurance

Insuring your photography kit is a key part of insurance. You need to be able to replace a camera or laptop quickly, knowing that you don’t have to pay out the full amount. I find loss cover is helpful as it is very easy to loose kit on the job.

http://www.simplybusiness.co.uk/insurance/public-liability/
https://www.photoguard.co.uk/photographer-insurance.asp

DBS Check

Disclosure and Barring Service.

Employers may ask for your DBS (previously CRB) check before you start working for them to ensure you have no criminal records held. Most ask for the standard check (£26) but for jobs where you will be working closely with e.g. children, they may ask for an enhanced check (£44). It simply provides more information on someone that the employee may not tell the employer.

It can be relevant for some photography jobs is the agent requires one or you are working with sensitive clients.

https://www.talkphotography.co.uk/threads/crb-checking-for-self-employed-photographers.104753/
http://www.stevebeeston.co.uk/blog/2013/03/crb/
http://www.unp.co.uk/portfolio/crb-checked-photographer/

Finding Work / Working

Networking

Networking is important to meet potential clients, or even other photographers that can get you connections or inspire you. They are often great creative hubs where people are open to talk and discuss your work or potential ideas with you. My first networking event was for Sustainable Communities: Migrants, i found that everyone there was very interesting. It was great to see a wide range of ideas and briefs coming from people, which ranged to suit different types of photographers. Although not everyone you meet may equal work, it is still key to be friendly and act keen as they can recommend you to other clients. It is also low cost, so can be very effective if used properly. Ensure you have prepared properly for the event with a good portfolio of recent or appropriate shoots. Set goals to get the best out of the day, such as ‘meet two new clients’, you can review the RSPV list to make notes of who you want to connect with. Attend the event with Icebreakers, such as ‘Do you know many people here?’ or ‘How long have you been in the industry?’. Once the event is over, you can follow up people you met to secure the new relationships.

http://photographywebmarketing.com/business/networking-ideas-get-more-clients/
http://photographyspark.com/guide-to-networking/

Events

Book Festivals
Book Festivals are great events which can last days or weeks. They are hubs of creatives, visiting Talks from established and up and coming practitioners from all types of photography, so you can learn from your favourite photographer or make contacts. First books/ dummy’s are shown from emerging photographers, which can be perfect for students to get their work out there and notices. Workshops take place with professionals, alongside book launches, the book fair, food and music.
http://photobookbristol.com
https://www.edbookfest.co.uk/about-us

Photo Festivals
Photography festivals take place all over the world. Wherever you are, you aren’t far away from a place of art which can inspire you and meet people that you wouldn’t usually be in contact with. They are great to learn new skills or see new photographers.
https://www.all-about-photo.com/events-festivals.php

Free Lancing

Tips to getting freelance work:

  • Keep an up to date professional website
  • Budget well to ensure you can stay in the practice
  • Respond to emails / phone calls as fast as you can
  • Keep lists & stay organised
  • Work quickly and efficiently
  • Have confidence
  • Know where to look for jobs
  • Keep a list of potential clients / contacts

http://virtualphotographystudio.com/2009/06/10-sites-to-find-freelance-photography-work/
https://digital-photography-school.com/successful-freelance-photographer/

Stock Photography

Stock images are a great way to learn cash whilst you are establishing yourself as a photographer. Although it may not be fulfilling your passion, it keeps your photography in circulation, earning money whilst you can focus on other projects. Different agencies are more popular than others, and the rate they pay you can differ also:

  • Alamy offers a 100% student scheme from which students get 100% of their profits for 2 years. This is beneficial as it means you can earn more money from your work. Many magazines, (such as the one i worked on for placement) use this as their main picture agency.

Having an Agent

Having an agent can significantly raise your chances of getting work, as qualified people are doing the job for you. But it can be very difficult to land an agent, as they don’t often take new photographers. Here are some pointers to help get an agent:

  • Ensure you stand out
  • Do your research, personalise your message. Find some common ground through references.
  • Present a business model
  • Know what kind of photographer you are. Strong brand identity.
  • Share your most recent commercial success stories.
  • Shows you have attended, name drop.
  • Be respectful
  • Have patience waiting for emails.
  • Have a reasonable budget.

Linkedin

Linkedin is a professional way of meeting new clients through a social-media type style. It allows professionals, often in the creative industry to link together, to follow each others work and connect. With more than 21m on LinkedIn just in the UK, it is worth having an account to connect with all types of artists.

“There are more than 40 million students and recent college graduates on LinkedIn. They are LinkedIn’s fastest-growing demographic.” https://press.linkedin.com/about-linkedin?trk=uno-reg-guest-home-about

https://primefocuslab.com/linkedin-photography-marketing-myths/

Interview Technique

If your CV is successful, the next step is usually going to an Interview. This is where you present yourself as a professional that would be perfect for the job role. To get the best out of your interview for both you and the employer, there are tips to follow:

  • Sit confidently, don’t slouch or look away. You may be in a waiting room with other candidates, so it is important that the employer looks at you in favour in every aspect of the interview.
  • Prepare for the employer. Make sure you can answer any questions about the employer that they can ask you, for example when were they established or the type of clients they have.
    1. What can you tell me about yourself?
      Ensure not to ramble and focus on your highlights. Embrace personality and ambition, but mould it to how you would fit as an employee.
    2. Can you list your strengths?
      Use adjectives such as capable, hardworking and diligent. Elaborate on your strongest skill with examples.
    3. What weaknesses do you have?
      Focus on an area that needs to be improved and be honest.
    4. Why should I consider hiring you?
      Focus on positive aspects, if not fully qualified as we may not be leaving university, then enhance how you learn quickly on the job.
    5. Where do you see yourself five years from now?
    6. Why do you want to work here?
      Speak about your research with the employer, make it seem like it is just them you would like to work for.
    7. What is your salary expectation?
    8. What motivates you?
    9. What makes a good team player?
    10. Is there anything that you would like to ask me
      Pick up on something that has been mentioned, ask to expand on this so you appear interested and you have been listening.
  • Appearances are key. Dress appropriately to the job role, but dress smart for that professional first impression.
  • Focus, allow plenty of time to get to your interview.
  • Remember a notebook, pens and a copy of your CV.
  • Smile, come across as friendly and relaxed.

Always end the interview on a positive note. It could be a simple ending saying how it was nice to meet the employer or you look forward to hearing from them.

https://www.monster.co.uk/career-advice/article/top-5-job-interview-tips
https://www.monster.co.uk/career-advice/article/what-are-the-most-common-job-interview-questions

Agent Photographer Agreement

It is important to have an agent photographer agreement to ensure know where you stand whilst working. It ensures that their are boundaries between you and your agent, and you get to keep the rights to your work etc. I have never had an agent before, so i found following the AOP’s guide most effective as it will have all the necessary items on which i maybe wouldn’t consider. I read through the guidelines, and i found them simple to understand and process, so i feel this is a good starting point for both parties.