When i first started considering social media, i only thought about the publicity aspects of it. It is a massive platform for people to see your photography, but it comes with both its benefits and disadvantages.
On my placement, they asked me to take a photograph of the newest Magazine issue outside, with seasonal flowers, to put on their Instagram and Facebook. Things like this are simply for publicity, and their Instagram follows a specific theme of nature that represents the brand.
The main social media sites are:
- For content that is covered by intellectual property rights, like photos and videos (IP content), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.
You retain your rights to any Content you submit, post or display on or through the Services. What’s yours is yours — you own your Content (and your photos and videos are part of the Content).By submitting, posting or displaying Content on or through the Services, you grant us a worldwide, non-exclusive, royalty-free license (with the right to sublicense) to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute such Content in any and all media or distribution methods (now known or later developed). This license authorizes us to make your Content available to the rest of the world and to let others do the same. You agree that this license includes the right for Twitter to provide, promote, and improve the Services and to make Content submitted to or through the Services available to other companies, organizations or individuals for the syndication, broadcast, distribution, promotion or publication of such Content on other media and services, subject to our terms and conditions for such Content use. Such additional uses by Twitter, or other companies, organizations or individuals, may be made with no compensation paid to you with respect to the Content that you submit, post, transmit or otherwise make available through the Services.
AOP – terms and phrases to be aware of:
- Non-exclusive: you can continue to use your work, in exception to anyone else you have an exclusivity licence with.
- Royalty-free: you wont get paid for use of your work.
- Modification: the platform can modify your images. e.g cropping
- Irrevocable: you cannot cancel the licence to use your material
- Sub-licenseable: other users can share the material. Allows reposting, retweeting ect. Mostly cancelled with account, but existing posts will stay.
- Perpetual: technically means ‘forever’, it is usually used to mean ‘until such time as you cancel your account’.
- Incorporation into other works: allows your work to be combined with others, often making a new copyright.
- Don’t post stills you have granted an exclusive licence to a clicent. Use BTS images.
- Watermark images, try using your web address to gain publicity.
- Understand your work may be re used.
- Add a copyright notice
- Don’t upload too high res.
- Embed your metadata
It can be argued that having professional platforms on Instagram and Facebook, isn’t professional. Instagram is the prime place to post images, but your images can be used and reproduced without your control. Facebook gains more client interest as the pages represent you as a photographer rather than just your images, and Twitter is a more casual platform.
I personally choose to not have any social media at the moment for my work, as i feel it would look like any other student platform. I like my work to sit at a professional standard and not blend in with everyone else’s work.
But i do have my website link on both my Facebook and Instagram, so people who are interested they can click on the link. My Instagram often documents my travels, so it is a good indication of what kind of person i am and what my photography will be like. I definitely prefer business cards and an official website to social media as i find they sit at a more professional standard.